Designing the command center for AI-driven customer interactions — unifying voice, chat, and analytics into a single intelligent workspace that empowers support teams to resolve issues faster.
Led end-to-end design for a credit assessment platform — from wireframes to high-fidelity prototypes. Built intuitive loan management flows that contributed to a 17% increase in user engagement.
Designed the core banking experience for a cross-border payments app — building seamless money transfer flows, multi-currency wallets, and KYC onboarding that drove a 3x increase in transaction volume.
Designed a government-scale trucking management system from scratch — covering user flows, personas, wireframes, and usability testing. Reduced operational bottlenecks by 40%.
Designed a comprehensive asset tracking and management platform — streamlining inventory workflows, audit trails, and depreciation reporting for enterprise-scale operations.
Crafted the end-to-end booking experience for a private jet charter platform — from flight search and seat selection to payment and itinerary management.
Led UX strategy for Qatar's Ministry of Municipality & Environment digital platform — simplifying complex government workflows into accessible citizen-facing services.